Comments on: Social Media: Built for Main Street http://www.maramimarketing.com/social-media-built-for-main-street Automated Marketing Strategies to Increase Your Profits Thu, 19 Jan 2012 21:02:40 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Kris Kiler http://www.maramimarketing.com/social-media-built-for-main-street#comment-26 Kris Kiler Tue, 23 Feb 2010 11:25:42 +0000 http://maramimarketing.com/?p=208#comment-26 Remember that businesses---especially local small businesses---that are not using social media are leaving money on the table. Social media is not the end-all solution to any businesses marketing challenges. But even on a very limited budget small businesses can make an impact in the connections they are making with their local clients. That's what social media is about. Can you think of a small business that has customers that do *not* use social media in some form? Even 36% of people between the ages of 63-75 are maintaining a social networking profile. (see <a href="http://www.emarketer.com/Article.aspx?R=1007484" rel="nofollow">http://www.emarketer.com/Article.aspx?R=1007484</a>) <br><br>Social media is not about how many pizzas or how much frozen yogurt you can sell to your fans or followers. It's about the connection these local businesses can make to keep them in front of their consumers and create lifelong promoters of their brand. <br><br>Think about it. Even if the business maintains only 50 true fans/followers--it may be those 50 people that continue to generate referrals for that business. Being able to communicate with your fanbase for free--no matter how small--has tremendous value. Remember that businesses—especially local small businesses—that are not using social media are leaving money on the table. Social media is not the end-all solution to any businesses marketing challenges. But even on a very limited budget small businesses can make an impact in the connections they are making with their local clients. That's what social media is about. Can you think of a small business that has customers that do *not* use social media in some form? Even 36% of people between the ages of 63-75 are maintaining a social networking profile. (see http://www.emarketer.com/Article.aspx?R=1007484)

Social media is not about how many pizzas or how much frozen yogurt you can sell to your fans or followers. It's about the connection these local businesses can make to keep them in front of their consumers and create lifelong promoters of their brand.

Think about it. Even if the business maintains only 50 true fans/followers–it may be those 50 people that continue to generate referrals for that business. Being able to communicate with your fanbase for free–no matter how small–has tremendous value.

]]> By: Christopher J. Ryan http://www.maramimarketing.com/social-media-built-for-main-street#comment-25 Christopher J. Ryan Tue, 23 Feb 2010 10:11:49 +0000 http://maramimarketing.com/?p=208#comment-25 Some good points here but the fact is, social media is not for every company. For example, many local retail establishment will have little or no use for social media because their effective marketing area is so limited and perhaps their prospects are not social media consumers . Remember that one of the benefits of online media is the tremendous reach it gives you. And unless and you are willing to put the time and effort into a consistent social media effort, it is better to concentrate your efforts elsewhere. But if it suits your talents and your business, by all means full-speed ahead. Some good points here but the fact is, social media is not for every company. For example, many local retail establishment will have little or no use for social media because their effective marketing area is so limited and perhaps their prospects are not social media consumers . Remember that one of the benefits of online media is the tremendous reach it gives you. And unless and you are willing to put the time and effort into a consistent social media effort, it is better to concentrate your efforts elsewhere. But if it suits your talents and your business, by all means full-speed ahead.

]]> By: Randall P. Whatley http://www.maramimarketing.com/social-media-built-for-main-street#comment-24 Randall P. Whatley Fri, 05 Feb 2010 05:15:04 +0000 http://maramimarketing.com/?p=208#comment-24 I find that many traditional small businesses don't understand how social media can help them - but it can. This means that those traditional businesses who are embracing social media are reaping outsized returns, if they are using social media correctly. Generally, this kind of divide between those who embrace new technology and those who don't would be generational. However, I don't find this to be true. In fact, the most successful small business owners I know who are succeeding with social media are between the ages of 45 and 65. It is simply a divide between those who can see the potential of social media and those who cannot. I find that many traditional small businesses don't understand how social media can help them – but it can. This means that those traditional businesses who are embracing social media are reaping outsized returns, if they are using social media correctly. Generally, this kind of divide between those who embrace new technology and those who don't would be generational. However, I don't find this to be true. In fact, the most successful small business owners I know who are succeeding with social media are between the ages of 45 and 65. It is simply a divide between those who can see the potential of social media and those who cannot.

]]> By: Randall P. Whatley http://www.maramimarketing.com/social-media-built-for-main-street#comment-23 Randall P. Whatley Thu, 04 Feb 2010 22:15:04 +0000 http://maramimarketing.com/?p=208#comment-23 I find that many traditional small businesses don't understand how social media can help them - but it can. This means that those traditional businesses who are embracing social media are reaping outsized returns, if they are using social media correctly. Generally, this kind of divide between those who embrace new technology and those who don't would be generational. However, I don't find this to be true. In fact, the most successful small business owners I know who are succeeding with social media are between the ages of 45 and 65. It is simply a divide between those who can see the potential of social media and those who cannot. I find that many traditional small businesses don't understand how social media can help them – but it can. This means that those traditional businesses who are embracing social media are reaping outsized returns, if they are using social media correctly. Generally, this kind of divide between those who embrace new technology and those who don't would be generational. However, I don't find this to be true. In fact, the most successful small business owners I know who are succeeding with social media are between the ages of 45 and 65. It is simply a divide between those who can see the potential of social media and those who cannot.

]]> By: David Johnson http://www.maramimarketing.com/social-media-built-for-main-street#comment-20 David Johnson Mon, 07 Dec 2009 16:46:16 +0000 http://maramimarketing.com/?p=208#comment-20 I agree with everything you wrote. If we take away the technology side of social media we are left with networking, a way to build relationships with our target market. Any business that says social media isn't for their them is looking at it the wrong way. I agree with everything you wrote. If we take away the technology side of social media we are left with networking, a way to build relationships with our target market. Any business that says social media isn't for their them is looking at it the wrong way.

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